12月16日，“寻迹蜀谈风起三国”各人名东谈主蜀谈行步履运行庆典在四川成皆举行。本次步履为期5天，以“蜀谈”为主题、“三国”为切口，邀请19名国际的汇集名东谈主来到四川采风创作，向寰宇展示蜀谈的深厚底蕴和三国历史文化。

OnDecember16th,thelaunchceremonyofthe"TracingHistoryalongtheShuDao,WheretheWindsoftheThreeKingdomsRise"GlobalDistinguishedFigures'JourneyalongtheShuDaowasheldinChengdu,Sichuan.Theeventspans5days,withthe"ShuDao"asthecentralthemeandthe"ThreeKingdoms"asitshistoricalfoundation.19internationalcelebritieshavebeeninvitedtoSichuantogathermaterialforcreatingcontent,whilealsoshowcasingtheprofoundheritageoftheShuDaoandtherichhistoricalcultureoftheThreeKingdomstoaglobalaudience.

本次步履由四川省播送电视局、四川日报报业集团足下，四川国际传播中心、北京快手科技有限公司经办。四川省播送电视局局长李晓骏，四川日报报业集团董事长、四川日报社社长陈岚，北京快手科技有限公司副总裁刘震等嘉宾出席运行庆典，来自日本、韩国、墨西哥、巴西等国的汇集名东谈主，省市级媒体记者代表，四川出海企业代表共聚一堂，共同开启这场文化探索之旅。

TheeventishostedbytheSichuanProvincialBureauofRadioandTelevisionandtheSichuanDailyPressGroup,andorganizedbytheSichuanInternationalCommunicationCenter(SICC)andBeijingKuaishouTechnologyCo.,Ltd.DistinguishedguestsatthelaunchceremonyincludedLiXiaojun,DirectoroftheSichuanProvincialBureauofRadioandTelevision;ChenLan,ChairwomanoftheSichuanDailyPressGroupandSichuanDaily;andLiuZhen,VicePresidentofBeijingKuaishouTechnologyCo.,Ltd.Inaddition,internetcelebritiesfromcountriessuchasJapan,SouthKorea,Mexico,Brazil,andothers,alongwithrepresentativesfromprovincialandmunicipalmedia,anddelegatesfromSichuan'soverseasenterprises,gatheredtoembarkonthisculturalexplorationjourney.

“成为自媒体博主之初，我就将中国书通二酉的文化融入到作品中。”步履现场，国际大V代表Kiko暗示荒谬期待接下来的蜀谈拜访之旅。

"China'svastandprofoundcultureisanimportantinspirationinmycontentcreation."Attheevent,Kiko,arepresentativeofoverseasinternetinfluencers,expressedgreatanticipationfortheupcomingjourneyalongtheShuDao.

记者现场了解到，本次插足步履的19位国际汇集名东谈主及创作家包括@Sakae_kiko、@山根之旅、@ddihye、@MaxYNoelia、@杨小溪等，国际总粉丝量破千万。汇集名东谈主们将于12月16日—20日走进成皆、德阳、广元、南充，拜访三星堆博物馆、昭化古城、翠云廊和剑门关等地，这些场所不仅承载着丰富的历史文化，亦然蜀谈文化和三国文化的蹙迫载体。国际汇集名东谈主将通过体验蜀谈，畅聊三国，深远了解中中语明，增进互相友谊。

Itisreportedthatthe19overseasinternetcelebritiesandcontentcreatorsparticipatinginthiseventinclude@Sakae_kiko,@Yaname'stravel,@ddihye,@MaxYNoelia,and@Yanchanch,withacombinedtotalofover10millionfollowers.TheinternetcelebritieswilltraveltoChengdu,Deyang,Guangyuan,andNanchongfromDecember16thto20thtovisiticoniclandmarkssuchastheSanxingduiMuseum,ZhaohuaAncientCity,CuiyunlangRoad,andJianmenPass.Thesesitesnotonlycarryawealthofhistoricalandculturalsignificance,butalsoserveaskeysymbolsoftheShuDaoandtheThreeKingdomscultures.Throughthisjourney,theoverseascelebritieswillgainadeeperunderstandingofChinesecivilizationwhilestrengtheningmutualfriendshipsbyexploringtheShuDaoandengagingindiscussionsabouttheThreeKingdoms.

历史上，古蜀谈是交通大动脉、军事要谈、文化纽带；当下，蜀谈也曾具有极高的历史推敲、文化传承、生态保护及旅游发展等多重价值，沿线丰富的当然文化遗产劝诱着越来越多的海表里旅客前来打卡。“寻迹蜀谈风起三国”各人名东谈主蜀谈行步履不仅是一次文化相易的嘉会，也为各人不雅众翻开一扇了解中国传统文化和历史的新窗口，让蜀谈和三国文化的魔力传播至寰宇各地。

Historically,theancientShuDaoservedasamajortransportationartery,amilitaryhub,andaculturallink.Today,theShuDaocontinuestoholdsignificantvalueinareassuchashistoricalresearch,culturalheritage,ecologicalconservation,andtourismdevelopment.Therichnaturalandculturalresourcesalongtherouteattractanincreasingnumberofdomesticandinternationalvisitors.The"TracingHistoryalongtheShuDao,WheretheWindsoftheThreeKingdomsRise"GlobalDistinguishedFigures'JourneyalongtheShuDaoisnotonlyaculturalexchangeeventbutalsoauniqueopportunityforglobalaudiencestoexploretraditionalChinesecultureandhistory.Indoingso,ithelpsspreadtheallureoftheShuDaoandtheThreeKingdomsculturetovariouscornersoftheworld.

比年来，四川省播送电视局勉力于于栽种国际传播才调缔造，聚焦“三国三苏三星堆，非遗蜀谈大熊猫”等题材，通过打造“百部川扬”“巧妙蜀韵”“拍在四川”等国际传播和视听奇迹品牌，积极整合各人创作力量与渠谈资源，哄骗短视频、微短剧、新视听等载体，灵验传播中中语化。本年5月27日，第九次中日韩指令东谈主会议决定将2025－2026年定为中日韩文化相易年。在此配景下，四川省播送电视局聚拢四川日报报业集团，开启“各人名东谈主蜀谈行”，采选“政府+媒体+企业”联接模式，邀请国际创作家深远四川，搭建四川视听行业的国际“创作家伙伴群”，孵化以“蜀谈”为主题的优质国际视听本色，不停扩大“蜀谈”柬帖国际有名度，为各人视听创作家、场所文旅、乡村振兴及出海企业提供相易联接平台。

Inrecentyears,theSichuanProvincialBureauofRadioandTelevisionhasbeendedicatedtoenhancingitsinternationalcommunicationcapabilities,withafocusonthemessuchasthe"ThreeKingdoms,ThreeSus,Sanxingdui,IntangibleCulturalHeritage,ShuDao,andGiantPandas."Bycreatinginternationalcommunicationandaudiovisualservicebrandslike"SichuaninCameraLens,""MysteriousCivilization,"and"FilminginSichuan,"thebureauactivelyintegratesglobalcreativeforcesandchannelresources.Itleveragesplatformssuchasshortvideos,micro-dramas,andnewaudiovisualmediatoeffectivelypromoteChineseculture.OnMay27thofthisyear,the9thTrilateralSummitMeetingamongChina,Japan,andtheROKdecidedtodesignate2025-2026astheChina-Japan-SouthKoreaCulturalExchangeYear.Inthiscontext,theSichuanProvincialBureauofRadioandTelevision,incollaborationwiththeSichuanDailyPressGroup,launchesthe"GlobalDistinguishedFigures'JourneyalongtheShuDao".Thisinitiativeadoptsa"government+media+enterprises"cooperationmodel,invitingoverseascontentcreatorstovisitSichuan,andestablishinganoverseas"creatorpartnergroup"forSichuan'saudiovisualindustry.Theprojectaimstodevelophigh-qualityoverseasaudiovisualcontentcenteredonthethemeofthe"ShuDao,"thuscontinuouslyexpandingtheinternationalrecognitionoftheShuDao.Italsoprovidesaplatformforexchangesandcooperationamongglobalaudiovisualcreators,localculturaltourism,ruralrevitalization,andenterprisesgoingglobal.

本次步履的一大特点，是政府搭台，媒体助力，最大限制推崇国际名东谈主的创作力与影响力。四川国际传播中心领有2本国际传播期刊、3个国际传播网站，近百个国际酬酢媒体账号，掩盖国际用户跳动2000万，国际传播量破50亿。中心依托自己特点上风，搭建创作家平台，以本色联接、版权签约、线上筹办、线下步履等款式，贯穿跳动740名国际博主。本次步履，四川国际传播中心将进行全程报谈，并与国际汇集名东谈主聚拢创作，在国际酬酢平台与大V互动，酿成传播协力。

Oneofthekeyfeaturesofthiseventisthestrongsupportfromthegovernmentandthemedia,whichtogethermaximizethecreativityandinfluenceofoverseasinternetcelebrities.TheSICCmanages2internationalcommunicationjournals,3internationalcommunicationwebsites,andnearly100overseassocialmediaaccounts.Italsoboastsareachofover20millionoverseasusersandaninternationaldisseminationvolumeexceeding5billion.Leveragingtheseuniqueadvantages,theSICChasbuiltarobustcreatorplatformthatconnectsover740overseascontentcreatorsthroughcontentcooperation,copyrightagreements,onlineplanning,offlineactivities,andotherinitiatives.Forthisevent,theSICCwillproducecomprehensivereports,collaboratewithoverseasinternetcelebritiestocreatecontent,andengagewithprominentinternetcelebritiesoninternationalsocialmediaplatforms,formingapowerfulcollaborativecommunicationforce.

本次步履的另一个特点与各人短视频和直播平台快手深度联接，同期通过北京大学融媒体中心邀请北大外籍留学生进行极品的“蜀谈”主题创作。快手2024年第三季度的平均月活跃用户也达到了7.14亿，2021年公布的国际月活达到1.8亿，通过在各人边界内发起本色创作挑战赛，快手将鼓励步履本色更好地触达不同国度和地区的海量用户。与此同期，北京大学的熟习和留学生们也将参与到视频创作中，探索蜀谈上的历史故事和文假名胜。

Anotherkeyfeatureofthiseventisthedeepcollaborationwiththeglobalshortvideoandlive-streamingplatformKwai.Inparallel,theConvergenceMediaCenterofPekingUniversityhasinviteditsinternationalstudentstocreatehigh-qualitycontentfocusedonthethemeofthe"ShuDao."Asofthethirdquarterof2024,Kwaiboastsanimpressive714millionmonthlyactiveusers,withoverseasmonthlyactiveusersreachingupto180million,asannouncedin2021.Bylaunchingaglobalcontentcreationchallenge,Kwaiwillpromotetheevent’scontent,ensuringitreachesavastaudienceacrossdiversecountriesandregions.Atthesametime,professorsandinternationalstudentsfromPekingUniversitywillalsoparticipateinvideocreation,exploringthehistoricalstoriesandculturalrelicsalongtheShuDao.

本次步履本事，国际汇集名东谈主将通过拍摄Vlog、微记载片、创意短视频和直播等神情，创作丰富多彩的汇集视听作品，并在YouTube、Facebook、Instagram、Kwai、SnackVideo等国际酬酢平台发布，向各人不雅众展现蜀谈的当然好意思景、历史名胜和风气文化。步履将为国表里创作家搭建创作平台，并结合国际酬酢平台，不停扩大四川的国际有名度与影响力。

Duringtheevent,overseasinternetcelebritieswillproduceavarietyofonlineaudiovisualcontent,includingvlogs,micro-documentaries,creativeshortvideos,andlive-streaming.TheseworkswillbepublishedoninternationalsocialplatformssuchasYouTube,Facebook,Instagram,Kwai,andSnackVideo,showcasingthenaturalbeauty,historicallandmarks,andfolkcultureoftheShuDaotoaglobalaudience.Additionally,theeventwillestablishacreativeplatformforbothdomesticandinternationalcreators,integratingitwithoverseassocialplatformstocontinuallyexpandSichuan’sinternationalreputationandinfluence.

本次步履亦取得中国电视艺术家协会汇集直播专委会和北京大学融媒体中心、川不雅新闻、封面新闻、德阳市文化播送电视和旅游局、广元国际传播中心、南充市东谈主民政府新闻办公室等的率性因循。

GlobalDistinguishedFigures'JourneyalongtheShuDaoalsoreceivesstrongsupportfromtheNetworkLiveStreamingCommitteeofChinaTelevisionArtistsAssociation万博manbext体育官网,theConvergenceMediaCenterofPekingUniversity,ChuanguanNews,CoverNews,DeyangMunicipalBureauofCulture,Radio,Television,andTourism,GuangyuanInternationalCommunicationCenter,andtheInformationOfficeofNanchongMunicipalPeople'sGovernment.